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The services segment to hold higher CAGR during the forecast period
Based on components, the data integration market is segmented into software and services. The services segment has been further divided into professional and managed services. These services play a vital role in the functioning of data integration, as well as ensure faster and smoother implementation that maximizes the value of the enterprise investments. The growing adoption of data integration is expected to boost the adoption of professional and managed services. Professional service providers have deep knowledge related to the products and enable customers to focus on the core business, while MSPs help customers improve business operations and cut expenses.
The marketing business application to hold the largest market size during the forecast period
With the advent of IoT and mobile technologies, the massive amount of data (big data in most cases) has compelled marketers to deploy tools and practices that can help them make sense of this data. Data integration supports this requirement by providing marketers a platform to consolidate the data captured from various sources into a useful format ready for analysis. Data integration enables marketers to integrate all their data collected from different marketing channels and feed it into an analysis tool that can analyze and extract relevant information for them. By using data integration tools, marketers can develop a customer-centric view and target their marketing efforts more precisely instead of dealing with different marketing channels against channel-specific metrics.
Healthcare and life sciences segment to have the largest market size during the forecast period
The data integration market by vertical has been categorized into banking, financial services, and insurance, retail and consumer goods, media and entertainment, IT and telecom, healthcare and life sciences, Government and defense, energy and utilities, and manufacturing. The healthcare and life sciences vertical is expected to have the largest market size during the forecast period. The healthcare and life sciences vertical has always been overloaded with data, chiefly from patient, clinical, claim, hospital system, financial, pharmacy, and most recently from wearable technology sources. Leveraging this data can help develop a bulletproof plan to mitigate most of the existing diseases, improve patient care, develop new medicines, and identify new diseases.
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APAC to hold higher CAGR during the forecast period
The data integration market has been segmented into five major regions: North America, Europe, APAC, Latin America, and MEA. APAC is expected to grow at a good pace during the forecast period. The region will be booming, as it is experiencing a lot of new entrepreneur setups, which would be looking forward to acquiring new customers and gaining customer trust by involving new paradigms of advanced analytics to have a competitive advantage over the established players. China, India, and Japan have displayed ample growth opportunities in the data integration market.
The major vendors in the global data integration market include IBM(US), Microsoft(US), SAP(Germany), Oracle(US), SAS Institute(US), Talend(US), Informatica(US), Precisely(US), Software AG(Germany), Salesforce(US), Qlik(US), and Tibco(US).
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